About Us

Since 1938, the Holler-Classic Family of Dealerships has proudly served drivers across Orlando and Central Florida. What started nearly nine decades ago as a commitment to customer-first service has grown into a multi-state family of 17 dealerships—including our expanded footprint serving Columbia, Lexington, and St. Andrews, South Carolina (read the full press release here).

While automotive technology has changed over the decades, the foundation of our business hasn’t shifted an inch.

“Never forget your customer — Never let your customer forget you!”
— William E. “Bill” Holler, Automotive Pioneer & Holler Family Patriarch

A Legendary Automotive Legacy

Long before modern sales seminars existed, William E. “Bill” Holler was an institution. Described by Automotive News as a “spellbinder, a table-pounder, and an evangelist,” Bill served as Vice President of General Motors and General Sales Manager for Chevrolet from 1929 through 1945.

Bill didn’t sell vehicles on charisma alone—he elevated the entire automotive industry. He believed a great salesperson was essential to the community, establishing revolutionary training programs and founding the GM Dealers’ Son School to teach the fundamentals of genuine customer care and quality service

Carried Forward by Family

That tradition of excellence remains directly in the family. Great-grandchildren Roger III, Chris, and Jill Holler Rogers—all graduates of the lineage Bill inspired—lead our dealership group as Vice Presidents today.

When you step into any Holler-Classic dealership—whether you are browsing our new Audi, Honda, Ford, Mazda, Hyundai, Genesis, Nissan, INFINITI, or VinFast lineups, or shopping at Driver’s Mart USA—you are experiencing a business model refined over four generations:

• Commission-Free Sales: Our team is focused on finding the right vehicle for your lifestyle, never a quota.
• Upfront, Transparent Pricing: No games, no hidden surprises, and no high-pressure tactics.
• Service Built on Integrity: Factory-trained technicians who show you exactly what your car needs and why.