Hollers inducted into FADA Hall of Fame

 WINTER PARK, Fla. (July 16, 2026) Two highly respected Winter Park entrepreneurs were recently inducted into the prestigious Florida Automobile Dealers Association 2026 Hall of Fame. 

CEO Juliette “Judi” Holler and her late husband Roger Holler Jr. of the Holler-Classic Family of Dealerships were recognized by their peers for outstanding contributions to the automotive industry, as well as providing exceptional customer service with transparent and ethical business practices. FADA’s Hall of Fame was founded to celebrate industry leaders for “vision, innovation and dedication” that further Florida’s automotive economic and civic landscapes. 

Holler-Classic is one of the oldest family-owned automotive retailers in Central Florida. Considered industry pioneers, the Hollers proved to be ahead of their time in many ways. They were one of the first dealerships nationwide to encourage women not only as independent customers, but as salespeople and general managers. They were also early adopters of such brands as Honda and Genesis. 

Mr. and Mrs. Holler were also among the first dealers to embrace a “best price first” policy which customers embraced with enthusiasm. This practice ensures that each vehicle’s best price is displayed and honored. In addition, Holler-Classic’s independent brand of Driver’s Mart USA used car superstores provide safe vehicles with affordable financing available. 

The Holler-Classic Family of Dealerships started in 1938 with just one store on Central Avenue in downtown Orlando and has grown to more than 850 associates, some of whom have worked at the company for more than 50 years. It currently serves customers from 14 locations in four Central Florida counties: Orange, Seminole, Polk and Volusia. In addition to its two wholly-owned Driver’s Mart Superstores, the company represents Audi, Ford, Genesis, Honda, Hyundai, Ioniq, Mazda, Mitsubishi, and VinFast manufacturers. Holler Ford and East Orlando Mitsubishi dealerships opened recently, and the newly constructed Audi Daytona opens this summer. 

From building stores to employing thousands of Central Floridians, it is the Hollers’ exceptional customer service that earned devoted customer loyalty for nearly 90 years. It is not unusual for customers to introduce themselves as the grandchildren and great-grandchildren of Holler-Classic’s original customers, which the Holler family considers the greatest compliment of all. 

The Holler-Classic organization is a proud member of the communities it serves. You can learn more about the Holler-Classic family of dealerships, and to stay up to date on the latest news and releases, check back often or follow us on social media.